alyssaaw

We recently connected with Alyssa Wolf and have shared our conversation below. Alyssa, thanks for joining us, excited to have you contributing your stories and insights. What were some of the most unexpected problems you’ve faced in your business and how did you resolve those issues? As an importer of wine and spirits, the tariffs the administration has placed on imports have been a massive “unexpected” problem. While it was widely anticipated that trade policy could shift following the...

The item on the invoice was not unexpected, but it was frustrating enough for Alyssa Wolf to vent on social media. Dave McIntyre, Aug 20, 2025 "Received my first tariff invoice,” Wolf, founder and co-owner with her husband, Ian, of Red Wolf Imports in Washington, D.C., wrote. “Customs costs are more than DOUBLE what they would have been with no tariffs. Tariffs are listed as a TAX on my invoice.” She then added, “Tariffs are BAD FOR BUSINESS” and signed off with three letters that succinctly...

Alyssa Wolf on marketing Sugarbird’s award-winning gin to American drinkers. Sugarbird Juniper Unfiltered, distilled in Cape Town using native fynbos botanicals, was recently crowned Spirit of the Year South Africa at the 2025 Bartender Spirits Awards. With its natural hue and bright, botanical-led complexity, the gin has found a unique voice in an increasingly crowded spirits market. Behind its growing presence in the US is Alyssa Wolf of Red Wolf Imports, a company focused on premium...