How Sugarbird Juniper Unfiltered Took Flight at the 2025 Bartender Spirits Awards

Alyssa Wolf on marketing Sugarbird’s award-winning gin to American drinkers.

Sugarbird Juniper Unfiltered, distilled in Cape Town using native fynbos botanicals, was recently crowned Spirit of the Year South Africa at the 2025 Bartender Spirits Awards. With its natural hue and bright, botanical-led complexity, the gin has found a unique voice in an increasingly crowded spirits market. Behind its growing presence in the US is Alyssa Wolf of Red Wolf Imports, a company focused on premium selections from lesser-known regions. We spoke with Alyssa about what sets this gin apart, how the award is shaping its American journey, and what it takes to build an authentic brand story across borders.

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